“互联网+”背景下广东省跨境电商发展的SWOT分析.docxVIP

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SWOTanalysisonthedevelopmentofcross-bordere-commerceinguangdongprovinceunderthebackgroundofInternet+

Abstract：Undertheinfluenceofeconomicglobalization,electronicinformationtechnologyhasenteredastageofhigh-speeddevelopment.Atthesametime,underthecurrenteconomicenvironment,theroleofelectroniccommercehasgraduallybecomeprominent,makingitsproportioninthefieldofinternationaltradegraduallyincreased.TheprosperityofChinaseconomicenvironmentandthegrowthofthemiddleclasshavefurtherpromotedtheboomingdevelopmentofe-commerceinChina.Thecurrentsituationofcross-bordere-commerceinguangdongprovinceisasfollows:thetransactionscaleisincreasingyearbyyear,thebusinessmodelismature,theproductstructureisdiversified,andthemarketdistributionisbroad.Themaininfluencingfactorsincludecross-bordere-commercepolicy,OneBeltAndOneRoadstrategicbackground,economicconditionssuchasexportvolumeandproductstructureoptimization,andlogistics.

Thispapermakescorrespondingimprovementmeasuresandsuggestionsaccordingtotheanalysisresults,thenitprovidesthereferencevalueforthedevelopmentofcross-bordere-commercelogisticsinGuangdongProvince.

Keywords:cross-bordere-commerce;Influencingfactors;Countermeasures;Guangdongprovince

目录

TOC\o1-3\h\z\u

第1章绪论 1

1.1研究背景及意义 1

1.2研究方法及内容 1

1.3文献综述 2

第2章广东省跨境电商发展现状 5

2.1交易规模逐年上升 5

2.2广东跨境电商的主要业务模式 6

2.3广东省跨境电商经营产品品类结构多元化 7

2.4广东省跨境电商产品市场分布 8

第3章互联网背景下广东省跨境电商的SWOT分析 10

3.1优势 10

3.1.1跨境电商服务平台的发展机制日趋成熟 10

3.1.2广东省普遍开通了专线 10

3.1.3大力营造跨境电商线下活动和平台建设 10

3.2劣势 11

3.2.1需完善功能的跨境电商公共服务平台和支持力度不够的政府政策措施 11

3.2.2较低的产业匹配度制约了跨境电商的发展 12

3.2.3专业跨境电子商务人才缺失 12

3.3机会 13

3.3.1互联网缩短了国际营销渠道 13

3.3.2互联网降低了信息获取成本 13

3.4威胁 14

3.4.1国际竞争压力加大 14

3.4.2跨境电商交易风险的可控性较低 14

3.4.3创新力不足 13

第4章促进互联网背景下广东省跨境电商完善与发展的对策及建议 15

4.1完善跨境金融支付模式和支付体系