美的集团盈利能力分析研究.docxVIP

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ResearchontheProfitabilityofMideaGroup

Abstract：Becauseoftherapiddevelopmentofthemarketeconomy,thedegreeofglobaleconomicintegrationhasrisenunprecedentedly.Therefore,thegradualsaturationofthemarketwillalsoleadtointensifiedcompetitionbetweenhomeappliancecompanies.Inordertosurviveanddevelopinthecompetitiveenvironmentchosenbythephysicalcompetition,wemustacceptthisuniversalchallengeandfaceuptodifficulties.

Takingonthechallengeofnaturalselectionandimprovingprofitabilityissomethingeverycompanywantstodoandmustdo.Becausetheprofitabilityhasbeendirectlyinvolvedinthesustainabledevelopmentofanenterprise,anditisalsooneoftheenterprisestakeholderspayattentionto.Theanalysisofprofitabilityhasbecomethecentralpointoffinancialdataanalysis,whichcaneffectivelyfindouttheproblemsinenterprisemanagementandtimelycorrecttheerrors.Therefore,itisparticularlyimportanttoanalyzetheprofitabilityofenterprises.

Thispapertakesmideagroupastheresearchobject,mainlythroughtheuseofavarietyofprofitabilityindicatorstomeasurethefinancialstatusofmideagroupinrecentyears,inordertodevelopasustainablepath.Attheendofthearticle,thefinancialdataofMideaGroupissummarized,andtheproblemsthathindertheprofitabilityofthecompanyduringitsoperationarefoundout.ItprovidesreferencemeasuresforMideaGroupandsimilarlistedcompanies,anddigsoutmethodsorinspirationsthatarebeneficialtobusinessmanagement.

Keywords：Profitability；FinancialAnalysis；MideaGroup；Countermeasures

目录

TOC\o1-3\h\z\u第1章绪论 1

1.1研究背景和意义 1

1.1.1研究背景 1

1.1.2研究意义 2

1.2研究方法和内容 2

1.2.1研究方法 2

1.2.2研究内容 3

1.3文献综述 3

1.3.1国外研究 3

1.3.2国内研究 4

第2章美的集团概况及报告期业绩 5

2.1美的集团概况 5

2.2美的集团报告期业绩 5

第3章美的集团盈利能力的相关指标分析 6

3.1美的集团商品经营能力指标分析 6

3.1.1主营业务利润率 6

3.1.2成本费用利润率