我国化妆品企业利用跨境电商平台开拓国际市场的现状、问题与对策——以广州市雅创化妆品公司为例.docxVIP

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Thepresentstates,problemsandcountermeasuresofChinesecosmeticsenterprisesusingcross-bordere-commerceplatformstoexploretheinternationalmarket——TakingGuangzhouOrchardAromatherapySkinCareCo.,Ltdasanexample

Abstract：Withthedevelopmentofscienceandtechnology,thepopularizationofbigdata,cloudcomputing,artificialintelligence,andelectroniccurrency,andtheadvancementofInternettechnology,thepastinternationaltradehasnotsuitabletothetrendofthecontemporaryandeconomicdevelopment.Cross-bordere-commerceplatformshaveemergedasthetimesrequire,helpingahostofsmallandmedium-sizedenterprisestoentertheinternationalmarket.

ThisarticlefirstprovidesanoverviewofChinascross-bordere-commercescale,exportcountry,andplatformtype,andthenanalyzesChinascosmeticsindustrysexportvolume,OEMmarketsize,cross-borderplatform,majorexportcountries,andproductcategories.TakingOrchardasanexample,afteranalyzingandgatheringthedatasurveyed,byanalyzingOrchardsbusinessmethodandpresentsituation,combinedwiththedevelopmentstatusofnowadayscross-bordere-commerce.AimingattheproblemsofOrchardCompany,itputsforwardbasicideasandcountermeasurestopromotethedevelopmentofthecompanyandtellsabouttheoperationstatusofOrchardcompanyundertheCOVID-19situation,whichwillprovidesuggrdtionandreferenceforthefuturedevelopmentofChinesecosmeticscompanies.

Keywords：Cross-bordere-commerce,Cosmetics,AlibabaInternationalplatform

目录

TOC\o1-3\h\z\u第1章绪论 1

1.1研究背景和意义 1

1.1.1研究背景 1

1.1.2本课题的研究意义 1

1.2文献综述 2

1.3课题研究方法和内容 2

1.3.1研究方法 2

1.3.2研究内容 3

第2章跨境电商出口概述 4

2.1我国跨境电商出口规模 4

2.2我国跨境电商出口国别 5

2.3主流出口跨境电商平台 5

2.4主要出口跨境电商平台业务模式分类 6

2.5企业开展跨境电商出口的主要平台 6

第3章我国化妆品行业出口分析 8

3.1我国化妆品行业出口的数量 8

3.2我国出口化妆品主要采用OEM生产 9

3.3我国化妆品行业出口跨境平台 10

3.4我国化妆品主要出口国家和地区 10

3.5我国化妆品主要出口类别 10

第4章广