社区生鲜零售业中员工流失问题及其对策研究——以广州市钱大妈农产品有限公司为例.docxVIP

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StudyontheProblemofEmployeeTurnoverintheRetailTradeofCommunityFreshFoodandItsCountermeasures

——ACaseStudyofGuangzhouQiandamaAgriculturalProductsCo.,Ltd

Abstract：Withtherapiddevelopmentofeconomicglobalization,itistheprimarytaskforenterprisestostandoutfromthefiercecompetition,attractandretaintalents,andreduceemployeeturnover.

ThispaperusesrelevantresearchmethodstostudytheproblemofemployeeturnoverinthecommunityfreshretailindustrybytakingGuangzhouQiandamaAgriculturalProductsCo.,Ltdastheresearchobject.Thispaperanalyzesthecausesofemployeeturnoverfromthreeaspects:thesocialenvironment,thecompanysinternalandtheemployeesindividual,andputsforwardthecountermeasurestosolvetheproblemofemployeeturnover.Thefirstistocopewiththelossofsocialenvironmentalcausesofcountermeasures:improvethecompetitivestrength,innovationofworkingmethods;Second,thecountermeasurestodealwiththelossofinternalcausesofthecompany:improvethepersonnelrecruitmentmechanism,payattentiontothetrainingofemployees,optimizethecompensationandwelfaresystem,payattentiontotheconstructionofcorporateculture,establishandimprovetheincentivemechanism;Finally,thecountermeasurestocopewiththelossofpersonalreasons:toreducetheintensityofemployeeswork,tocreatearelaxedworkingatmosphere,andtooptimizethechannelsforemployeespromotion.

Keywords：CommunityFresh,Retail,EmployeeTurnover,Countermeasures

目录

TOC\o1-3\h\u第1章绪论 1

1.1研究背景和研究意义 1

1.1.1研究背景 1

1.1.2研究意义 1

1.2文献综述 2

1.2.1国外研究 2

1.2.2国内研究 3

1.3课题研究方法和内容 4

1.3.1研究方法 4

1.3.2研究内容 4

第2章理论综述 6

2.1员工流失的概念 6

2.2研究对象的界定 6

2.3员工流失的理论解释 6

第3章钱大妈员工流失现状分析 8

3.1钱大妈概况 8

3.2钱大妈面临的行业现状 9

3.3钱大妈员工流失现状 9

第4章钱大妈员工流失原因分析 11

4.1社会环境原因 11

4.1.1行业间人才竞争激烈 11

4.1.2新时代员工的择业观 11

4.2公司内部原因 11

4.2.1人员聘用体制不健全