可编辑文档：巴西食品购买行为分析报告-培训课件外文版2024.5，零食很忙，赵一鸣.pptx

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可编辑文档：巴西食品购买行为分析报告-培训课件外文版2024.5，零食很忙，赵一鸣.pptx

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INDUSTRIESMARKETSFoodshoppingbehaviorinBrazil

CHAPTER01Overview

NetrevenueofthefoodandbeveragesindustryinBrazilfrom2010to2022(inbillionBrazilianreals)Brazil:foodandbeveragesindustryrevenue2010-20221,075922.6789.2699.9656642.6614.3562529.9484.7431.8383.3330.620102011201220132014201520162017201820192020202120224/statistics/725856/food-beverage-industry-revenue-brazilIn2022,theBrazilianfoodandbeveragesindustrygeneratedapproximately1,075billionBrazilianrealsinnetrevenue,upfromaround923billionBrazilianrealsrecordedayearearlier.Thisfigurehasbeenconstantlyincreasinginrecentyears.ReadmoreNote(s):2010to2022;netofindirecttaxesSource(s):Associa??oBrasileiradasIndústriasdaAlimenta??o

SalesshareofdifferentcategoriesinsupermarketsinBrazilin2022RevenueshareofsupermarketsinBrazil2022,byproductcategoryShareofsales0%5%10%15%20%25%30%DrygroceryLiquidgrocery26.9%12.6%11.8%ButcheryIndustrializedperishablesFLV8.7%8.2%HomecleaningPerfumeandhygeneOtherperishablesBakeryandconfectioneryBazaar6.4%5.9%5.4%4.2%2.8%Electro-electronicsReadymeals1.2%1.2%Furniture1%5Description:DrygrocerywasthemostimportantcategoryinsupermarketsalesinBrazilin2022,withasalesshareof26.9percent.Liquidgroceryrankedsecondfollowedcloselybybutchery.Accordingtothelatestdataavailable,supermarketsandhypermarketsinBrazilgeneratedasalesvalueofcloseto696billionBrazilianreals,thehighestfigureintheperiodstudiedbetween2010and2022.ReadmoreNote(s):Brazil;2022Source(s):Associa??oBrasileiradeSupermercados;NielsenIQ

FoodandbeverageswiththehighestsalesfiguresinBrazilin2022(inmillionBrazilianreals),bycategoryBrazil:foodandbeverageitemswiththehighestsalesvalue2022SalesinmillionBrazilianreals60080002004001,0001,2001,4001,6001,800Beer1,636Perishable1,495.74Softdrinks605.97585.53527.22MilkSweets,snacks,andcandyCoffeeCookieFrozen524