民族体育文化产业赋能乡村振兴思考.pdfVIP

体育文化导刊2024年2月第2期SportsCultureGuideNo.2February2024

民族体育文化产业赋能乡村振兴思考

12,3

伍艺昭吕万刚

（1.武汉体育学院研究生院，武汉430079；2.武汉体育学院党政办，武汉430079；

3.湖北体育产业研究中心，武汉430079）

摘要：运用文献资料、逻辑分析等方法，探讨民族体育文化产业赋能乡村振兴的价值、实践逻

辑，并提出赋能进路。价值：助推乡村产业兴旺，彰显民族文化自信，促进社会共同富裕，推

进城乡协调发展。实践逻辑：以资源禀赋为重要依托，以政策导向为有效保障，以人民幸福为

内核动力。赋能进路：强化创新引领，激活新动能；促进协调发展，优化新格局；坚持绿色生

态，擦亮新底色；聚焦多维开放，增添新活力；践行共享理念，释放新潜能。

关键词：体育经济；民族体育文化产业；乡村振兴

NationalSportsandCultureIndustryEmpoweringRuralRevitalization

WUYi-zhao1LVWan-gang2

(1.GraduateDepartment,WuhanSportsUniversity,Wuhan430079,China;

2.OfficeforthePartyAffairsandtheGovernance,WuhanSportsUniversity,Wuhan430079,China;

3.HubeiSportsIndustryResearchCenter,Wuhan430079,China)

Abstract:Byusingthemethodsofliteraturereviewandlogicalanalysis,thispaperdiscussedthe

valueandpracticallogicofnationalsportscultureindustryempoweringruralrevitalization,andput

forwardtheempowermentpath.Value:Itpromotestheprosperityofruralindustries,manifeststhe

self-confidenceofnationalculture,promotesthecommonprosperityofsociety,andpromotesthe

coordinateddevelopmentofurbanandruralareas.Practicallogic:Itshouldtakeresourceendowment

asanimportantsupport,policyguidanceasaneffectiveguarantee,andpeopleshappinessasthecore

drivingforce.Path:Weshouldstrengtheninnovation-drivendevelopmenttoactivatenewgrowth

drivers,promotecoordinateddevelopmentandimprovethenewpattern,sticktothegreenecology

topolishthenewbackgroundcolor,focusonmulti-dimensionalopening-upt