2021年播客营销转化报告（英）-20页.pdfVIP

ConversionBenchmarks

July

大健康产业【凯哥】交流群微信号：BJSYFZB

大健康产业交流群

高价值、强赋能、医健智库平台

扫码发送名片加入资源分享交流群

获取最新免费报告资料

【覆盖领域】

B端及企业服务、生物医药、医疗器械、医疗政

策、医疗人才、家庭医疗、康复医疗、医药零

售、行业趋势洞察……

【社群属性】

人脉拓展、学习分享、营销方案资源库、行业报

告、趋势研究、商业模式……

报告整理于网络，只用于分享，如有侵权，请联系我们

大健康产业【凯哥】交流群微信号：BJSYFZB

Summary

ThePodsightsAdvertisingBenchmarkreportismeanttohelp

brandsandagenciesunderstandpodcastadvertisingperformance

byindustry.

Ifyouwouldliketomeasureattributiononyournextcampaign,youcantalktous

atsales@

大健康产业【凯哥】交流群微信号：BJSYFZB

DataCollection

DataforthisstudywascollectedandanalyzedinaggregatefromallPodsightscampaigns.

Theaggregateddatahasbeenanonymizedanddoesnotidentifyindividualbrandsor

publishers.

AttributionMethodology

Podsightsdefinesaconversionrateasthenumberofattributedusersthatvisitedthesite

dividedbytheuniqueusersthatdownloadedanepisode.Anattributeduserissomeone

fromahouseholdthatdownloadedapodcastandvisitedabrand’sdigitalproperty.

PrivacyNote

WeutilizeIPmatchingtoidentifydistincthouseholdsanddonotcollectanydemographic

informationfromlistenersotherthantheirapproximatelocationatthetimeofimpression.

大健康产业【凯哥】交流群微信号：BJSYFZB

October-July

.B$M

大健康产业【凯哥】交流群微信号：BJSYFZB

ConversionRates

大健康产业【凯哥】交流群微信号：BJSYFZB

ConversionRates

.%

%

1BenchmarkingConversionRatesforPodcastAdve