可编辑文档:法国食品消费趋势分析报告-外文版培训课件.pptx

可编辑文档:法国食品消费趋势分析报告-外文版培训课件.pptx

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INDUSTRIESMARKETSFoodtrendsinFrance

CHAPTER01Overview

AttitudestowardsfoodinFranceasofMarch2024AttitudestowardsfoodinFrance2024Shareofrespondents0%10%20%30%40%38%50%60%59%IactivelytrytoeathealthyItrytoeatlessmeatIavoidartificialflavorsandpreservativesItrytoavoidplasticpackagingwhenbuyingfoodFoodmustbeconvenientandfast36%34%29%Icantaffordtoeathealthily16%Idonotenjoycooking13%Iamopentoeatingmeatthatwasgrowninalab(culturedmeat)IhaveoneormorefoodintolerancesNoneoftheabove9%9%6%3Description:WhenaskedaboutAttitudestowardsfood,mostFrenchrespondentspickIactivelytrytoeathealthyasananswer.59percentdidsoinouronlinesurveyin2024.ReadmoreNote(s):France;April2023toMarch2024;2029respondents;18-64yearsSource(s):ConsumerInsights

RegularlyconsumedgroceriesinFranceasofMarch2024RegularlyconsumedgroceriesinFrance2024Shareofrespondents0%10%20%30%40%50%60%70%80%FruitandvegetablesPasta76%74%EggsRice69%69%Potatoes66%Dairyproducts(milk,yogurt,cheese,etc.)BreadandbakeryproductsMeatandsausagesFishandseafood63%62%58%42%CandyandchocolateJamandchocolatespreadsSnacksandpotatochipsBreakfastcereals38%35%35%33%4Description:FruitandvegetablesandPastaarethetoptwoanswersamongFrenchconsumersinoursurveyonthesubjectofRegularlyconsumedgroceries.ReadmoreNote(s):France;April2023toMarch2024;2029respondents;18-64yearsSource(s):ConsumerInsights

PurchasecriteriaforfoodinFranceasofMarch2024PurchasecriteriaforfoodinFrance2024Shareofrespondents0%10%20%30%40%50%60%Fresh55%Goodtaste/flavor48%LowpriceSeasonalproducts46%44%Naturalingredients39%HighqualityRegionalproducts34%34%Availableinthenormalsupermarket25%23%23%AnimalwelfareEasytoprepareBrand20%20%19%LongstoragetimeanddurabilityEnvironmentallyfriendlypackaging(i.e.,recyclable,avoidstheuseofplastic)5Description:FreshandGoodtast

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