可编辑文档：英国北爱尔兰Northern Ireland目标消费者研究报告-外文版培训课件.pptx

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可编辑文档：英国北爱尔兰Northern Ireland目标消费者研究报告-外文版培训课件.pptx

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CONSUMERSBRANDSTargetaudience:consumersinNorthernIreland(UnitedKingdom)ConsumerInsightsReportFebruary2024

ConsumerInsightsTargetAudienceReportIntroductionReportoverviewConsumerInsightsGlobalmethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportanalysesconsumerswholiveinNorthernIrelandandcomparesthemtotheaverageconsumerintheUnitedKingdom.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithThereportoffersthereaderacomprehensiveoverviewofconsumersinNorthernIreland(UnitedKingdom):whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkconsumersinNorthernIreland(’’region’’)againsttheaverageUKconsumer,labelledas’’country’’inthecharts.AmericanEnglishofferedasanalternativeRegion:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingUnitedKingdom)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedregularlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofFebruary2024Sources:

ConsumersinNorthernIreland(UnitedKingdom)Managementsummary:keyinsightsGeneraldemographicsConsumerlifestylePerspectiveandoutlookMarketingtouchpointsConsumersinNorthernIrelandtendtobeolder,38%arepartofGenerationX.AnhonestandrespectablelifehasmoreArelativelyhighshareofconsumersinConsumersinNorthernIrelandtendtolistentotheradiomoreoftenthantheimportancetoconsumersinNorthernIrelandthantotheaverageconsumerintheUnitedKingdom.NorthernIrelandthink