可编辑文档：英格兰西米德兰兹郡（West Midlands）目标消费者研究报告-外文版培训课件.pptx

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可编辑文档：英格兰西米德兰兹郡（West Midlands）目标消费者研究报告-外文版培训课件.pptx

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CONSUMERSBRANDSTargetaudience:consumersinWestMidlands,England(UnitedKingdom)ConsumerInsightsReportFebruary2024

ConsumerInsightsTargetAudienceReportIntroductionReportoverviewConsumerInsightsGlobalmethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportanalysesconsumerswholiveinWestMidlands,EnglandandcomparesthemtotheaverageconsumerintheUnitedKingdom.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithThereportoffersthereaderacomprehensiveoverviewofconsumersinWestMidlands,England(UnitedKingdom):whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkconsumersinWestAmericanEnglishofferedasanalternativeRegion:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingUnitedKingdom)?2,000+forthebasicsurveyMidlands,England(’’region’’)againsttheaverageUKconsumer,labelledas’’country’’inthecharts.Sample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedregularlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofFebruary2024Sources:

ConsumersinWestMidlands,England(UnitedKingdom)Managementsummary:keyinsightsGeneraldemographicsConsumerlifestylePerspectiveandoutlookMarketingtouchpoints23%ofconsumersinWestMidlands,EnglandarepartofGenerationZ.Anhonestandrespectablelifeisanimportantaspectoflifefor48%ofconsumersinWestMidlands,England.Risingprices,inflationcostoflivingareofparticularconcerntoconsumersinWestMidlands,England.ConsumersinWestMidlands,Englandtend