可编辑文档：英国WPP集团市场前景及投资研究报告-外文版培训课件.pptx

COMPANIESPRODUCTSWPP

CHAPTER01Overview

Revenueofadvertisingagenciesindustryworldwidefrom2019to2024(inbillionU.S.dollars)Revenueofglobaladagenciesindustry2019-2024400376.41376.79377.17377.54377.92378.33503002502001501005002019*2020*2021*2022*2023*2024**3Description:Theglobaladvertisingagencyindustrysrevenuewasforecasttoreach378.3billionU.S.dollarsin2024,markinga0.1percentincreasefromthepreviousyearsvalueof377.92billiondollars.ReadmoreNote(s):Worldwide;2019to2023;*TheSource(s):IBISWorld;estimateisbasedonvaluesin2024andthecompoundannualgrowthratefrom2019to2024of0,1%,whichwereprovidedbythesource.Anexponentialdevelopmentofthemarketwasassumed.[...]Readmore

Numberofadvertisingagenciesworldwidefrom2014to2024(in1,000s)Numberofadagenciesworldwide2014-2024500433.4145040035030025020015010050426.21414.65411.63383.59380.72380.67366.78346.05343.4336.760201420152016201720182019202020212022202320244Description:AsofJanuary29,2024,thereweremorethan433.4thousandadvertisingagenciesworldwide,markinga2.6percentincreasefromthe426.21thousandagenciesregisteredin2023.Adecadeprior,in2014,therewereapproximately346thousandadagenciesworldwide.ReadmoreNote(s):Worldwide;2019to2024Source(s):IBISWorld

Estimatednumberofemployeesoftheadvertisingagenciesindustryworldwidefrom2019to2024(inmillions)Numberofemployeesglobaladagenciesindustry2019-20242.52.032.022.022.01222.01.51.00.50.02019*2020*2021*2022*2023*2024**5Description:In2024,theglobaladvertisingagenciesindustrywasprojectedtohavetwomillionemployeesworldwide.Since2019,thenumberofemployeeshasbeendecreasing0.3percentannuallyinthepresentedperiod.ReadmoreNote(s):Worldwide;2019to2023;*ValuescalculatedbySource(s):IBISWorld;basedondataprovidedbysource.Figureshavebeenrounded.**Forecast.Readmore

Leadingadvertisingagencygroupswo