【重点报告】英文【GFK】《+Z+世代取消费报告》.docx

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GenZ—orasitsspendinghabitsandpatternswillshow,“SpendZ”—isthegenerationtotracktodayandforyearstocome.Almost25%ofthepopulation,GenZersareaglobalforcesettobringthemostmoneytotheconsumerspendingclassby2030.

2Ifyou’regoingtogrowwithGenZ,you’regoingtoneedafullviewofwhat’snowandwhat’snext.

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TableofContents

Clickonthecontentstonavigate

05 Introduction

SpendZ:GenZChangesEverything

07 GenZDecoded

TheWeightofGenZ

WhatElseMakesGenZUnique?WhatValuesMatterMosttoGenZ?

HowGenZ’sRealitiesandPerceptionsInfluencePurchase

13 GenZSpendingPriorities

Near-TermSnapshot(0-2Years)WhatIsGenZBuying?

What’sFuelingGenZPurchaseBehaviors?

Mid-TermOutlook(2-10Years)

NewLifeStagesandTheirImpactMust-HaveProductsforGenZ

Long-TermPerspectives(10+Years)

26 FiveStrategicConsiderations

GenZInfluenceonPrivateLabelGrowth

GenZers’SphereofInfluenceonHouseholdPurchasesGenZPurchasePatternsvs.OtherGenerations

Must-LeverageMarketingChannelsSecuringLifelongBrandLoyalty

32 TheBigTakeawayforBrandsandRetailers

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AWELCOMENOTEFROM:

ThankyoufortheopportunitytoshareSpendZ:AGlobalRepor?withyou.Weknowthat,likeGenZ,yourattentionispulledinmultipledirections.We’reconfidentthatthisfirst-of-its-kindreport,acollaborativeeffortbetweenNielsenIQ,GfK,andWorldDataLab(WDL),willbewellworthyourtime.WhileyoumightthinkyouknowGenZ–orasitsspendinghabitswillshow,“SpendZ”–ourcomprehensiveanalysisrevealsthatthere’smuchtolearnaboutthisgrowingconsumercohort.

Withtheirspendingpowerprojectedtogrowtoanestimated$12Tby2030,GenZwillhaveasignificantinfluenceontheproductsmanufacturersandretailerssellinthenearfuture,whileemergingasacriticalandlargelyuntappedleverofgrowth.SpendZistailoredtoassistretailersandmanufacturersinthecon