商务英语：初入职场Unit 3-Companies.pptxVIP

Unit3CompaniesSurvivalofthefittestLearnBusinessDoBusiness1

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Whichofthefollowingtypesofcompanieswouldyouprefertoworkfor?Whataretheadvantagesanddisadvantagesofworkingforeachone?alargemultinationalcorporationasmallormedium-sizedfamilybusinessatrendynewhigh-techcompanyReadingWarmup3

ReadingWarmup4AdvantagesDisadvantagesalargemultinationalcorporationclearstructureandcareerprogression,goodbenefits,recognisedbyfutureemployersnarrowareaofwork,lackofviewofwhatishappeningintherestoftheorganization asmallormedium-sizedfamilybusinesscloserelationshipwithotherworkers,abilitytoseehowalltherolesfittogether difficultiesworkingwithotherfamilymembers,amateurrunningofthebusiness atrendynewhigh-techcompanyexcitingenvironmentfast-movingbusinessareamayberisky,possibilityofredundancyifthebusinessfails Sampleanswer

Lookatthepictureonpage25.ThebuildingisSwissReTowerintheCityofLondon,knownbecauseofitsshapeasthe“gherkin”building.5ReadingBackgroundinformationThe41-storeybuilding,designedbyNormanFosterforusebythemajorSwissreinsurancecompany,isoneofthetallestbuildingsinLondonandisradicalinitsdesign.Itrepresentsahierarchical/pyramidcompanystructure(typicalofthebankingandinsurancesectors)withthebossesinthesmartofficesatthetopandlayersofsubordinatesbelow.

JohnKennethGalbraith(1908–2006)wasaCanadian-borneconomist,publicofficial,anddiplomat,andaleadingproponentof20th-century?Americanliberalism.Hisbooksoneconomictopicswerebestsellersfromthe1950sthroughthe2000s.6ReadingBackgroundinformation

JohnKennethGalbraithredefinedAmericasperceptionofitselfin?TheNewIndustrialState.TheUnitedStatesisnolongerafree-enterprisesociety,butastructuredstatecontrolledbythelargestcompanies.Advertising