商务英语：初入职场Unit 5 Marketing.pptxVIP

Unit5MarketingSeducingthemassesLearnBusinessDoBusiness1

Reading13LearnBusiness2BIZknowledge2ListeningSpeaking

Whatareyourfavouritebrandsofthefollowingproducts?ReadingWarmup31

Whydoyoupreferthesetoothersimilarbrandsoftheproducts?Considertheduct—whataretheproduct’sfeaturesprice—incomparisonwithsimilarbrandspromotion—whereandhowisitadvertisedplace—wherecanyoubuytheproductReadingWarmup42

Lookatthetitleofthetext,“Arewebeingmanipulatedintobuyingbrands?”,andthephotoonpage47.Whatdoyouthinkmakespeoplesoenthusiasticaboutthebrand?ReadingWarmup53

manipulatevt.操纵e.g.Theyknowhowtomanipulateyourfearanduncertaintyfortheirownbenefit.Synonym:handleArewebeingmanipulatedintobuyingbrands?6ReadingTextVocabulary

7premiumn.加付款；额外费用e.g.Evenifcustomerswantsolutions,mostarenotwillingtopayapremiumforthem.Forthat,consumerswerepreparedtopayapremium.ReadingTextVocabulary

Consumersarenowbombardedwithchoices.8ReadingTextVocabularybombardvt.向……大量提供信息e.g.Theotheroptionistobombarduserswithmoreads,whichmightscarethemaway.

Theyare“commercialsveterans”experiencingupto1,500pitchesaday.9commercialn.商业广告e.g.Turnthechannel–therearetoomanycommercials.ReadingTextVocabulary

Theyare“commercialsveterans”experiencingupto1,500pitchesaday.10veterann.经验丰富的人e.g.Heisaveteranofcountlesspoliticalcampaigns.ReadingTextVocabulary

Notonlywilltheyneedtobeastampofproductqualityandapromiseofamoredesirablelifestylebuttheywillalsohavetoprojectanimageofsocialresponsibility.11projectvt.展现，确立（形象）e.g.Hejusthasntbeenabletoprojecthimselfasthestrongleader.ReadingTextVocabulary

Readthetextandchoosethebestsentencestofillthegapsinthetext.NearlyhalfofallUScollegestudentshavetakenmarketingcoursesand“knowtheenemy”.However,brandsofthefuturewillhavetostand