商务英语：初入职场Unit 7 Advertising.pptxVIP

;;Workingroupsanddiscussthefollowingquestions.

1Howmanyadvertsdoyouseeeveryday?

2Wherearetheyplaced?

3Whichthreemediadoyouthinkareusedthemostfor

advertising?;Lookattheexamplesofadvertsanddiscussthefollowingquestions.

1Whatarethetargetaudiencesforeachoftheadverts?

2Howsuccessfuldoyouthinktheseadvertsare?

3Canyouthinkofotherplacestoadvertisetheseproducts?;sponsorvt.赞助

e.g.Dozensofcompanies,includingHewlett-Packard,aresponsoringtheevent.;6;RupertHowell,ChairmanoftheLondonarmofMcCannErickson,pointsoutthatTVneverkilledradio,whichinturnneverkillednewspapers.;;Identifytheparagraphsfromwhichthefollowingstatementsarederived.

Halformorethanhalfofthemoneyspentonadvertisingmaybewasted.

Someformsoftraditionaladvertisingbecomeineffectivebecauseconsumersarebetterinformed.

Bigadvertisingagencieswillprovidemanyformsofadvertisingservicesbesidesstraightforwardadvertising.

Somepeopleintheadvertisingbusinessarestillconfidentabouttheindustry.;Completethefollowingsentencesaboutthechart.

andwerethetwomediaonwhichadvertisersspentthemost.

Inprintmedia,wastheleastpopularmediumwithadvertisers.

Inbroadcasting,wasrankedthethirdmostpopularmediumwithadvertisers.

;;Lookattheexamplesofverb+nouncollocationsfromthetext.

toachieveresults(Para.4)toposechallenges(Para.6)

Completethecollocationsbelowwiththefollowingverbsandnouns.

totargeta(n)___________

to__________anewcampaign

to__________asportsevent

toprojecta(n)____________

toendorsea(n)____________

to__________acommercial;Completethepassagewiththeappropriateformofthecollocationsfromexercise2.

Signingacelebrityandusingtheirstarstatus