蛋糕店活动方案.docxVIP

蛋糕店活动方案

目录

一、前言....................................................2

二、活动目标................................................2

2.1短期目标.............................................3

2.2长期目标.............................................4

三、活动主题................................................4

3.1主题选择依据.........................................5

3.2活动主题示例.........................................6

四、活动时间与地点..........................................7

4.1时间安排.............................................8

4.2地点选择.............................................8

五、活动内容...............................................10

5.1蛋糕DIY体验.........................................11

5.2生日蛋糕派对........................................11

5.3礼品兑换............................................12

5.4其他互动环节........................................13

六、活动预算...............................................14

6.1预算明细............................................15

6.2预算分配............................................16

七、宣传推广...............................................16

7.1宣传渠道............................................17

7.2宣传策略............................................19

八、人员安排...............................................20

8.1活动策划团队........................................20

8.2活动执行团队........................................21

九、活动流程...............................................22

9.1活动前准备..........................................23

9.2活动进行............................................24

9.3活动后总结..........................................25

十、风险评估与应对措施.....................................27

10.1风险因素...........................................28

10.2应对措施...........................................29

十一、活动效果评估.........................................31

11.1评估方法...........................................31

11.2评估指标...........................................32

十二、后续改进计划.........................................33

12.1改进方向.....................