可编辑文档：波兰超市用户分析报告：Dino-外文版培训课件2024.7，temu.pptx

CONSUMERSBRANDSGrocerystores:DinoshoppersinPolandConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofDinoshoppersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkDinoshoppersinPoland(’’brandusers’’)againstPolishgrocerystoreshoppersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

DinoisthesixthmostusedgrocerystoreinPolandwithBiedronkainfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedgrocerystoresinPolandBiedronkaLidl80%56%?abka37%34%KauflandAuchan25%25%DinoCarrefourNETTO24%19%18%18%DelikatesyCentrumLewiatan4Notes:Fromwhichofthesestoresdoyouregularlybuyfoodandproductsforeverydayuse?;MultiPick;Base:n=2,034grocerystoreshoppersSources:StatistaConsumerInsightsGlobalaso