【研报】2024年第二季度苹果App+Store报告（英）.pptx

ResearchReportAnanalysisofdelistedappsacrosstheAppleappstoreinQ22024DELISTEDMOBILEAPPSQ22024:AppleAppStore

DELISTEDMOBILEAPPSINQ22024-APPLEAPPSTORE|?2024PIXALATE|PIXALATE.COM2TABLEOFCONTENTSKeyStats………..…….……….…………4-6PotentialFactors………..………….……………..……...7-11Developers’CountryRegion………..…………10-12Top10DelistedApps.………….…………13-14MethodologyandDisclaimer………….……………15-18Theimportanceofdelistedmobileapps:Appsthathavebeenremovedfromofficialappstoreshavethepotentialtojeopardizeconsumerprivacyandtheoverallhealthoftheappecosystem.Despitetheirdelisting,theseappsmightremaininstalledonusersdevices,activelygatheringpersonalinformation.Moreover,theinfluxofadvertisingrevenuetowardstheseappscanmotivateandprolongtheseprivacyconcerns.Thedelistingofappsisacommonpracticeamongappstoresattimestoremovelow-quality,non-compliantormaliciousapps.Appleregularlyremovessuchappsfromitsappstore.Whilesomeappsaredelistedforbenignreasons,othersareremovedasaresultofmorenefariousbehaviors,includingadfraudandnon-compliancewithprivacyregulations.Theremoval(ordelisting)oftheseappsfromappstoresdoesnotnecessarilymeanthattheydisappearfromuserdevices.AsperPixalate’sdata,theycanstillremainonuserdevicesandcontinuetorunads,leadingtobrandsafetyrisks,malwareandadfraudconcerns.

DELISTEDMOBILEAPPSINQ22024-APPLEAPPSTORE|?2024PIXALATE|PIXALATE.COM3HawnSmithAdFraudProductManagerAlbaDelVillarChiefEconomist

DELISTEDMOBILEAPPSINQ22024-APPLEAPPSTORE|?2024PIXALATE|PIXALATE.COM4Morethan1.5MappswerefoundtobedelistedintheAppleappstorefromQ12021toQ22024,while1.92MarestillavailabletodownloadinthestoreasoftheendofQ22024.InQ22024,57kappsweredelistedintheAppleappstore.Thisrepresentsasignificantdecrease,