【研报】2024年第二季度Google+Play+Store报告（英）.pptx

ResearchReportAnanalysisofdelistedappsacrosstheGooglePlayAppstoreinQ22024DELISTEDMOBILEAPPSQ22024:GooglePlayAppStore

DELISTEDMOBILEAPPSINQ22024-GOOGLEPLAYSTORE|?2024PIXALATE|PIXALATE.COM2TABLEOFCONTENTSTheimportanceofdelistedmobileapps:Appsthathavebeenremovedfromofficialappstoreshavethepotentialtojeopardizeconsumerprivacyandtheoverallhealthoftheappecosystem.Despitetheirdelisting,theseappsmightremaininstalledonusersdevices,activelygatheringpersonalinformation.Moreover,theinfluxofadvertisingrevenuetowardstheseappscanmotivateandprolongtheseprivacyconcerns.Thedelistingofappsisacommonpracticeamongappstoresattimestoremovelow-quality,non-compliantormaliciousapps.Googleregularlyremovessuchappsfromitsappstores.Whilesomeappsaredelistedforbenignreasons,othersareremovedasaresultofmorenefariousbehaviors,includingadfraudandnon-compliancewithprivacyregulations.Theremoval(ordelisting)oftheseappsfromappstoresdoesnotnecessarilymeanthattheydisappearfromuserdevices.AsperPixalate’sdata,theycanstillremainonuserdevicesandcontinuetorunads,leadingtobrandsafetyrisks,malwareandadfraudconcerns.KeyStats………..…….……….…………4-6PotentialFactors………..………….……………..……...7-10Developers’CountryRegion………..…………11-13Categories………..…………14-15Top10DelistedApps.………….…………13-14MethodologyandDisclaimer………….……………15-18

DELISTEDMOBILEAPPSINQ22024-GOOGLEPLAYSTORE|?2024PIXALATE|PIXALATE.COM3HawnSmithAdFraudProductManagerAlbaDelVillarChiefEconomist

DELISTEDMOBILEAPPSINQ22024-GOOGLEPLAYSTORE|?2024PIXALATE|PIXALATE.COM4Forthefirsttimeinthehistoryofthisreport,thenumberofquarterlydelistedmobileappsinGooglePlayreached1.1millioninQ22024.Thisrepresentsasignificantincrease,with34%ofGooglePlayappsbeingd