《Strategy Management》课程教学大纲.docx

OverseasChineseCollege–CourseSyllabus PagePAGE

OverseasChineseCollege–CourseSyllabus PagePAGE1of5

CapitalUniversityofEconomicsandBusinessOverseasChineseCollege

CourseSyllabus

YearandSemesterYear3(Fall)

CourseNameStrategyManagement

CourseCodeBC303

CourseType ?GeneralEducation(Required)?GeneralEducation(Elective)

?BasicDisciplinaryCourse?ProfessionalCourse(Required)

?ProfessionalCourse(Elective)?ProfessionalCourse(Expanded)

CourseCredits 3

CourseHours 48

Prerequisites None

Instructor

ContactInformation

OfficeHour

LearningCentre

Grade/Section

CourseTime/Place

Textbook

Thompson,StricklandandGamble,CraftingandExecutingStrategy:TheQuestforCompetitiveAdvantage,21thEdition

CourseDescription

Anexaminationoftheformulationofcorporatestrategyinbusinessenterpriseswithemphasisontheeconomic,political,andsocialinfluencesonstrategy.Thecoursefocusesontheapplicationofcorporateplanningtoolsandanalysisofthegeneralmanagertasksasanimplementerofcorporatestrategy.Problemswhichaffectthecharacterandsuccessofthetotalenterpriseareexamined.Casesaredrawnfromcompaniesofvarioussizesinvariousindustries.ThiscourseisopenonlytoseniorBusinessAdministrationmajorsortoothersbypermissionoftheinstructor.

StudentLearningOutcomes

Knowledge:

Identifyvariousbusinesslevelstrategy(CognitiveLevel:Knowledge)

Capability

formulatemanagementstrategiesbasedonassessingthecompany’sindustryandcompetitiveenvironment;

analyzethecompany’smarketopportunitiesandthreats;

applymodelscoveredduringtheclassforcraftingbusinessstrategy,reasoningcarefullyaboutstrategicoptions,using“what-if”analysistoevaluateactionalternatives,andmakingsoundstrategicdecisions.

developthecapacitytothinkstrategicallya