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CONSUMERSBRANDS

Targetaudience:Cryptocurrency

ownersinSwedeConsumerInsightsreport

May2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Cryptocurrency(e.g.Bitcoin)’’tothemulti-pickquestion’’Whichofthesefinancialproductsandinvestmentsdoyoucurrentlyuse/own?’’.

ThereportoffersthereaderacomprehensiveoverviewofcryptocurrencyownersinSweden:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkcryptocurrencyownersinSweden(’’targetaudience’’)againsttheaverageSwedishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSweden)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

CryptocurrencyownersinSweden

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Cryptocurrencyownerstendtobeyounger,44%areMillennials.

Cryptocurrencyownersare

predominantlymale.

Manycryptocurrencyownershaveahighannualhouseholdincome.

Cryptocurrencyownersaremorelikelytoliveinsmalltownsandruralcommunitiesthantheaverag