电子商务 turban_ec_ch02专业课教材.ppt

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电子商务 turban_ec_ch02专业课教材.ppt

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Chapter2E-Marketplaces:Mechanisms,Tools,andImpactsofE-commerce

Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallLearningObjectivesDescribethemajorelectroniccommerce(EC)activitiesandprocessesandthemechanismsthatsupportthem.Definee-marketplacesandlisttheircomponents.Listthemajortypesofe-marketplacesanddescribetheirfeatures.Describeelectroniccatalogs,searchengines,andshoppingcarts.Describethemajortypesofauctionsandlisttheircharacteristics.2-1

Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallLearningObjectivesDiscussthebenefits,limitations,andimpactsofauctions.Describebarteringandnegotiatingonline.ListthemajorWeb2.0toolsandtheiruseinEC.UnderstandvirtualworldsandtheiruseinEC.Discusscompetitioninthedigitaleconomy.Describetheimpactofe-marketplacesonorganizations,intermediation,andindustries.2-2

Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallE-Marketplacese-marketplace Anonlinemarket,usuallyB2B,inwhichbuyersandsellersexchangegoodsorservices;thethreetypesofe-marketplacesareprivate,public,andconsortiamarketspace Amarketplaceinwhichsellersandbuyersexchangegoodsandservicesformoney(orforothergoodsandservices),butdosoelectronically2-6

Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallE-MarketplacesE-MARKETPLACECOMPONENTSANDPARTICIPANTSdigitalproducts GoodsthatcanbetransformedtodigitalformatanddeliveredovertheInternetfrontend Theportionofane-seller’sbusinessprocessesthroughwhichcustomersinteract,includingtheseller’sportal,electroniccatalogs,ashoppingcart,asearchengine,andapaymentgateway2-7