中秋月饼调查报告.docxVIP

中秋月饼调查报告

目录

一、封面...................................................2

1.1报告标题和副标题.....................................2

1.2报告编号.............................................2

1.3调查日期.............................................3

1.4调查单位名称.........................................4

1.5编制人、审核人、审批人签字.............................4

二、目录...................................................5

三、前言...................................................5

3.1调查目的和意义.......................................5

3.2调查方法和数据来源...................................6

3.3报告使用说明.........................................8

四、正文...................................................9

4.1中秋月饼市场概况....................................10

4.1.1中秋节的由来....................................12

4.1.2中秋月饼的文化背景..............................13

4.2市场调研............................................14

4.2.1消费者调查......................................15

4.2.2厂家调查........................................16

4.3市场竞争分析........................................17

4.3.1市场集中度......................................18

4.3.2价格竞争情况....................................19

4.3.3品牌影响力和消费者认可度........................21

4.4政策环境与法规要求..................................22

4.4.1相关政策解读....................................23

4.4.2食品安全法规....................................24

4.4.3市场监管情况....................................25

4.5行业发展趋势........................................26

4.5.1创新趋势........................................27

4.5.2市场趋势预测....................................28

4.5.3可持续发展战略..................................29

五、结论与建议............................................30

5.1调查结果总结........................................31

5.2对月饼市场的建议....................................32

5.3对消费者的建议......................................33

六、附件..................................................34

6.1调查问卷............................................35

6.2原始