DB46T 662.2-2024《农业品牌培育与评价规范 第2部分：品牌评价》.docx

ICS03.140

46

CCSA00

海

南

省

地

方

标

准

DB46/T662.2—2024

农业品牌培育与评价规范

第2部分：品牌评价

Specificationforbrandcultivationandevaluationofagriculturalproducts—Part

2:Brandevaluation

2024-10-31发布

2024-12-01实施

海南省市场监督管理局

发布

目

次

前

引

言..........................................................................III

言...........................................................................IV

1范围................................................................................1

2规范性引用文件......................................................................1

3术语和定义..........................................................................1

4评价原则............................................................................1

客观性..........................................................................1

公开性..........................................................................1

一致性..........................................................................2

持续性..........................................................................2

5基本条件............................................................................2

农产品区域公用品牌..............................................................2

农业企业品牌....................................................................2

不予参评条件....................................................................2

6评价对象............................................................................3

7评价指标............................................................................3

农产品区域公用品牌..............................................................3

企业品牌........................................................................4

8评价机构与人员......................................................................5

9评价程序............................................................................6

初审............................................................................6

核查.........................................