DB46T 662.1-2024《农业品牌培育与评价规范 第1部分：品牌培育》.docx

ICS03.140

46

CCSA00

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标

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DB46/T662.1—2024

农业品牌培育与评价规范

第1部分：品牌培育

Specificationforbrandcultivationandevaluationofagriculturalproducts—Part

1:Brandcultivation

2024-10-31发布

2024-12-01实施

海南省市场监督管理局

发布

目

次

前言................................................................................III

引言.................................................................................IV

1

2

3

范围...............................................................................1

规范性引用文件.....................................................................1

术语和定义.........................................................................1

品牌培育.......................................................................1

品牌资产.......................................................................1

4

5

品牌培育基础.......................................................................1

品牌培育战略.......................................................................2

品牌战略.......................................................................2

品牌目标.......................................................................2

品牌策划.......................................................................2

沟通机制.......................................................................3

品牌环境分析...................................................................3

6

品牌价值实现.......................................................................4

基本要求.......................................................................4

品牌设计.......................................................................4

产品开发.......................................................................4

采购和合作.....................................................................4

生产和服务提供.................................................................4

品牌传播.......................................................................5

品牌营销..................................................................