DELL战略管理案例.pptx

下载文档

0
0
约4.27千字
约 23页
2024-11-24 发布于广东
举报
版权申诉
保障服务

DELL战略管理案例.pptx

1、本文档共23页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

DELL战略管理案例

DellComputer–2000PrenticeHall,20012

VisionStatementTobecometheworldleaderincomputersalesforhome,office,anduniversityuse.3

MissionStatementComponents1.Customers2.Productsorservices3.Markets4.Technology5.Concernforsurvival,profitability,growth6.Philosophy7.Self-concept8.Concernforpubicimage9.Concernforemployees4

MissionStatementThemissionatDellComputerCorporationistofirstmeettheneedsanddesiresofourpotentialandexistingbusiness,educational,governmental,andindividualconsumers(1).WestrivetobethebestComputerCompanyintheworldatdeliveringthebestcustomerexperience.TheuseofourDirectModelenablesustoofferhighqualitycomputersystems,relatedproducts,andsupport(2)toworldwidemarkets(3)atcompetitiveprices.Ourbuildtoorderconceptandabilitytolookforwardsetsusapartfromcompetitorsandallowsusseveralcompetitiveadvantages(7).Byemployingthelatesttechnologicaladvances(4),weareabletofulfillourpromisetothemarketwhilesustaininghighlevelsofgrowth,profitability,andliquidityforourshareholders(5).AtDell,webelieveinsharinginformationwithsuppliersandbuyers,stickingtowhatwedobest,andpartneringwith“bestinclass”companies(6).Weunderstandthatahealthysociety,environment,andworkforcearecriticaltooursuccess.Everyaspectofourbusinessoperatestoensureabetterqualityoflife,ahealthierenvironment,andadedicated,skilled,andsatisfiedworkforce(8,9).5

OpportunitiesThecomputerindustryisexpectedtogrown15to20percentforthenextthreetofiveyears Chinaisalargeuntappedmarketandconditionsarebecomingmorefavorablefordoingbusiness Manydevelopingcountriesareincreasingthenumberoftelephonesandlines Compaq’sU.S.marketsharefellfrom16.8percentto15.3percentTheInternetisbecomingessentialforbusiness Compaqderivesmostofitsbusinessfromorganizati