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连锁发展规划、选址原则化细则
苏宁电器集团连锁发展中心
11月
目录
第一章连锁发展规划原则······························································3·
一、市场划分原则：·······································································3·
二、商圈划分················································································5·
三、店面种类划分··········································································5·
四、都市、商圈、店面种类关系························································6·
五、店面各功能区面积原则：···························································8·
六、连锁店开设原则·······································································9·
第二章连锁发展选址原则·····························································10·
一、选址人员拟定流程···································································10·
二、选址方式选取·········································································11·
三、选址原则化程序和规范·····························································13·
四、适当备选址评判原则································································16·
五、明显不适当备选址评判原则·······················································18·
六、关于产权和抵押问题评判原则····················································19·
七、与租赁方谈判（合伙）流程·······················································21·
八、谈判中我方优势······································································23·
九、合同报批流程·········································································24·
十、合同签约前流程······································································25·
附件一：备选址调查报告································································26·
附件二：产权资料·········································································30·
附件三：连锁店店址租赁产权关系调查表(草稿)·································31·
附件四：XX连锁店址评估及谈判申请报告··········································32·
附件五：商务组关于店址评估细则(计100分)·····································34·
附件六：物业组
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