2024年运动鞋服行业社媒营销趋势报告.pptx

下载文档

0
0
约3.17千字
约 71页
2024-11-27 发布于北京
举报
版权申诉
保障服务

2024年运动鞋服行业社媒营销趋势报告.pptx

1、本文档共71页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

?20221.35.9%6.9%GDP20123.313.2%15.4%GDP1.08%?53.9%43.2%2025 5 GDP 2%

5425202559892024CR5

???3D3DAI?AIGC??AIR3D13LululemonVolumetnal3D100AI

3-43.43-450??150753 /3-41-220%3-443%10%5-622%3-4 3%1-2 2%

??20Citywalk/Cityride

?20232.3%

3982,7753,57420212022202312,00120221120221220231202322023320234202352023620237202382023920231020231120235亿+ 39.9% 60%2024DAU120%20243亿人——

26.3%29%36.3%56.7%47.5%45.9%3.3%14.4%54.7%45.6%43.1%39.0%33.1%28.8%15.7%66.5%56.0%50.1%34.3%25.2% 24.7%9.0%5.0%0.1%

1501401301201101009080706050TGITGITGI

??TGITGI

2023VS2022297%135%233%62%180%61%17%55% #打坐禅修 #跟我练八段锦 #爱上普拉提

50%30%12%6%2%5000-1000020000-50000500010000-200005000023%7%9%1633.41788.820212023

56.3%42.3%72.3%31.1%17.3%38.6%10.1%9.4%18.8%61.7%1324##4 +#10 +#67 +#21 +#14 +2024+132023

38.0%41.5%57.6%83.8%050100150200250300500%400%300%200%100%0%///+2472.3%+1067.8%+889.8%+522.6%

26.2%14.7%7.1%6.8%6.6%2.4%1.8%1.4%1.1%0.5%68.6%11.4%10.7%9.3%5.1%1.4%1.5%1.3%5.0%2.0% 2.0%1.4%0.3%5.0%3.0%2.4%0.8%0.2%/citywalkcityride

76%62%47%24%24%17%/山系野趣风松弛通勤风E人撞色风城市机能风球衣混搭风

++++++/

+++++

++++EEEE+

++++/OOTD

++++++/

71%51%37%30%26%25%14%23-2410 +23-24/2 +2340.2 +23 #+1200 +###??--------?????--

3485869912339700605.26005004003002001000020040060080020212022202324↑340%24↑350%24↑130%603+3.82.6↑142%*20247↑106%↑118%*20241-7vs20231-7↑238%↑426%*20241-7

↑4023↑496%↑426%↑355%↑560%↑574%↑399%↑388%↑369%3059%↑1649%23↑451%↑300%↑184%↑66.7%↑30.6%↑27.3%↑12.5%?TOP570.6%63.2%59.9%52.4%36.2%?5429.362.9%2023-2024 81.5%2024 98002%?286.0W?203.1W?153.1W?190.7W24 +2352%TOP

1/2341526374T8/16015010070??????citywalk*20231-7

,73%,54%,45%,31%?//

BeforeNow?

23112.6%15.5%474.528.4%-2.0%233.237.6%-21.5%424.747.1%38.4%644.656.7%-0.4%250.062.8%12.8%370.672.5%12.2%196.68Newbalance2.4%6.6%647.292.3%-12.4%183.0102.0%10.2%192.7HELLYHANSENBROOKSONvuorisnowlineHOKASAUCONYMAIAACTIVEACMEITEMicebreakersnowpeakbromptonHonmaQINKUNGAnactionadayGREGORYTOP10Newbalance600?