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TheRetailer’s
UltimateGuidetoCTVPerformanceMeasurement.
Asaretailmarketer,youknowthatconsumersspendbigmoneybothonlineandin-store.Andwhileit’sgreatthey’rebuyinginbothplaces,itcanbe
challengingtotrackthetotaleffectivenessofyourmarketingcampaigns.
Luckily,measurementtechnologygetsbettereveryyear,andnotonlyisit
nowpossibletotieadperformancebacktotraditionaldigitalchannels,you
canalsodoitwiththemosteffectiveadchannelaround:ConnectedTV(CTV).
RetailerscanbothtieresultsbacktoCTVanduseitasafullyscalable
performancechannel.Justlikepaidsearchandsocial,CTVgoesbeyond
awareness—itdrivesrealperformancelikeconversions,websitetraffic,
salesandoverallrevenue.Andthebestpart?RetailmarketerscanmeasuretheimpactoftheirCTVcampaignsnotjustononlinesales,butalsoonIRLstorepurchases.
ButunlockingthefullpotentialofCTVforretailershingesonakeyfactor:
effectivereportingandattribution.ThisguideisdesignedtoequipmarketerswiththeknowledgetheyneedtoeffectivelymeasureCTVadperformance,
identifyacomprehensiveCTVadvertisingpartner,andtransformthischannelintoapowerfulperformancedriverfortheirretailbusiness.
Tableof
Contents.
CTVDigitalPerformanceMetrics3
CaseStudy4
“RealWorld”Performance5
OptimizingYourAttributiononCTV6
CTVDigital
PerformanceMetrics.
Whenitcomestodrivingbusinesstotheirecommerceportals,retailersneedtoknowjusthowmanyperformancemetricsareavailabletothemwhen
advertisingonConnectedTV.Eachmetricprovidesvaluableinsightintotheircustomer’sjourney—frominitialvisittofin
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