原创力文档- 1、本文档共65页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
跨境电子商务英语
Unit7Cross-BorderE-CommerceMarketingActivities
UnitObjectives:LearnaboutthepromotionandmarketingstrategiesofCBEC.LearntheconceptsofSEOandSEM.LearnhowtobuildabrandwhiledoingCBECtransactions.Unit7Cross-BorderE-CommerceMarketingActivities
1SEOandSEM23CONTENTS目录BrandBuildingPromotionandMarketing
1PromotionandMarketing
1.Learntheimportantholidaysinthewesterncountries,whicharealsosalesdays.Giveashortintroductionabouttheseshoppingholidays.Warming-upPart1PromotionandMarketing(1)Valentine’sDay(6)AmazonPrimeDay(2)Easter(7)Halloween(3)Mother’sDay(8)BlackFriday(4)Father’sDay(9)Christmas(5)Children’sDay(10)NewYear’sEve
(1)Valentine’sDayValentine’sDay,alsocalledSaintValentine’sDay,iscelebratedannuallyonFebruary14.Valentine’sDayisrecognizedasasignificantcultural,religious,andcommercialcelebrationofromanceandromanticloveinmanyregionsaroundtheworld.(2)EasterEaster,alsocalledResurrectionSunday,isafestivalandholidaycommemoratingtheresurrectionofJesusfromthedead,describedintheNewTestamentashavingoccurredonthethirddayafterhisburialfollowinghiscrucifixionbytheRomans.(3)Mother’sDayMother’sDayisacelebrationhonoringthemotherofthefamily,aswellasmotherhood,maternalbonds,andtheinfluenceofmothersinsociety.Itiscelebratedonvariousdaysinmanypartsoftheworld,mostcommonlyinthemonthsofMarchorMay.Part1PromotionandMarketing
(4)Father’sDayFather’sDayisacelebrationhonoringfathersandcelebratingfatherhood,paternalbondsandtheinfluenceoffathersinsociety.ManycountriesinEuropeandtheAmericashaveadoptedtheU.S.date,whichisthethirdSundayofJune.(5)Children’sDayChildren’sDayisacommemorativedatecelebratedannuallyinhonorofchildren,whoseactualdayvariesbycountry.In1925,InternationalChi
文档评论（0）