全文可编辑-意大利移动支付用户分析报告：Mastercard Click to Pay (Masterpass).ppt

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CONSUMERSBRANDS

Mobilepayment:MastercardClicktoPay(Masterpass)usersinItaly

ConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofMastercardClicktoPay(Masterpass)usersinItaly:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkMastercardClicktoPay(Masterpass)usersinItaly(’’brandusers’’)againstItalianmobilepaymentusersingeneral(’’categoryusers’’),andtheoverallItalianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingItaly)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

MastercardClicktoPay(Masterpass)isthesixthmostusedmobilepaymentserviceinItalywithPayPalinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedmobilepaymentservicesinItaly

PayPal

48%

ApplePay

38%

GooglePay

30%

Satispay