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CONSUMERSBRANDS

Targetaudience:Homeowners

inSpaiConsumerInsightsreport

September2024

StatistaConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Iliveinmyownapartment’’or’’Iliveinmyownhouse’’tothemulti-pickquestion’’Whatisyourcurrentlivingsituation(mainresidence)?’’.

ThereportoffersthereaderacomprehensiveoverviewofhomeownersinSpain:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkhomeownersinSpain(’’targetaudience’’)againsttheaverageSpanishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSpain)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

StatistaConsumerInsightsGlobalasofSeptember2024

HomeownersinSpain

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Homeownerstendtobeolder,45%arepartofGenerationX.

51%ofhomeownersaremale.

40%ofhomeownershaveahighannualhouseholdincome.

Homeownersliveinalltypesofurbanandruralcommuniti