全文可编辑-意大利手机游戏目标客户分析报告-培训课件.ppt

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CONSUMERSBRANDS

Targetaudience:Smartphone

gamersinItalConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Smartphone’’tothemulti-pickquestion’’Whichofthesedevicesdoyouregularlyusetoplayvideogames?’’.

ThereportoffersthereaderacomprehensiveoverviewofsmartphonegamersinItaly:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarksmartphonegamersinItaly(’’targetaudience’’)againsttheaverageItalianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingItaly)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

SmartphonegamersinItaly

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

32%ofsmartphonegamersareMillennials.

53%ofsmartphonegamersarefemale.Therearesmartphonegamers

throughoutallincomebrackets.Smartphonegamersliveinalltypesof

urbanandruralcommunities.

Smartphonegamersvaluesimilarasp