国际市场营销学 （原书第18版）测试题 Chapter 19 – Negotiating with International Customers, Partners, and Regulators.docx

PAGE1

Copyright?2020McGraw-HillEducation.Allrightsreserved.

NoreproductionordistributionwithoutthepriorwrittenonsentofMcGraw-HillEducation.

InternationalMarketing,18e(Cateora)

Chapter19InventiveNegotiationswithInternationalCustomers,Partners,andRegulators

1)IntheageoftheInternetandvirtualconferencing,face-to-facenegotiationsarerare.

2)Individualpersonalitiesandbackgroundsareofnorelevanceattheinternationalnegotiationtable.

3)Ageandexperienceareknowntoaffectthenegotiationbehaviorsofindividuals.

4)Generalizationsabout