国际市场营销学 （原书第18版）测试题 Chapter 15 International Marketing Channels.docx

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InternationalMarketing,18e(Cateora)

Chapter15InternationalMarketingChannels

1)Thedistributionprocessincludespromotionofgoodsandservicesbysellersandresellers.

2)Thebehaviorofchannelmembersinthedistributionprocessistheresultoftheinteractionsbetweentheculturalenvironmentandthemarketingprocess.

3)Inanimport-orienteddistributionstructure,supplyoftenexceedsdemand.

4)Traditionaldistri