国际市场营销学 （原书第18版）测试题 Chapter 4 Cultural Dynamics in Assessing Global Markets.docx

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InternationalMarketing,18e(Cateora)

Chapter4CulturalDynamicsinAssessingGlobalMarkets

1)Mostmarketsarestaticandtypicallydontchange.

2)Themannerinandamountwhichpeopleconsume,thepriorityofneedsandwantstheyattempttosatisfy,andthemannerinwhichtheysatisfythemarefunctionsoftheirculture.

3)Cultureencompassesthesumtotalofknowledge,beliefs,art,morals,laws,andcustomsacquiredbym