行销分析(全英文).pptVIP

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  • 2025-01-02 发布于浙江
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PharmaMarketingSalesBeyond2005CapGeminiErnstYoungEyeforPharma,Amsterdam22October2001

TheindustryiscurrentlyfacingachanginglandscapethreateningitshistoricalprofitabilityMorecomplexsetofinfluencersUnsustainablesalesforcearmsraceIncreasingavailabilityofconnectingtechnologyRelianceonblockbustersMarginserosionEmpoweredpatient

MostcompaniesarerespondingtothesechallengesbyinvestingintheirmarketingandsalesactivitiesMajorinvestmentinenablingtechnologies“RochePharmaceuticals(Italy)isdeployingSiebelePharmaamongits700medicalrepsandsu

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