XY养老院发展战略研究.pdf

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Abstract

Atpresent,thepressureonthepensioninChinaisincreasingastheagingpopulation

continuestoincrease.Itisnecessaryforourgovernmentandsocietytoprovidemoreand

moreperfectpensionservices.Institutionalpensionimportanceiscontinuouslypromoted

asoneofthewaysofprovidingfortheaged.Privatepensioninstitutionsaredifferentfrom

thegovernmentpensioninstitutionsasanimportantcomponentofthepensioninstitutions,

andtheyareforprofitpurposes.Chinasprivatepensioninstitutionshavedeveloped

rapidly,butthelevelofdevelopmentisuneven.Asfortheprivatepensioninstitutions,

howtobetterpromotetheirowndevelopmentinthecontextoftherapiddevelopmentof

thecurrentaging,itisnecessarytofocusonissues.

ThispapertakesXYnursinghomeasanexample,studiesitsdevelopmentstrategy

bymeansofliteratureanalysis,caseanalysisandinvestigation.Throughtheresearch,it

canprovidesomereferenceforthedevelopmentofprivatepensioninstitutions.Atthe

sametime,itcanprovideadirectionforthebetterdevelopmentofXYnursinghomeinthe

currentsituation,soastopromotethebetterdevelopmentofXYnursinghome.Itcanalso

providesomereferencetoenhancethedevelopmentlevelofprivatepensioninstitutionsfor

otherprivatepensioninstitutionsinChina.

ThispaperanalyzestheexternalenvironmentofXYnursinghomefirstly.Itusesthe

PESTanalysisandPotterfiveforcemodeltoresearchthemacroeconomicenvironment

andcompetitionenvironmentofXYnursinghome.Throughanalysis,itthinksXYnursing

homedevelopmentisfacinggreaterexternalopportunities,andalsotherearesome

challenges.Secondly,theinternalenvironmentofXYnursinghomeisanalyzed.Onthe

basisofin

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