商务英语阅读Unit 12 Service Economy.ppt

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2025-03-15 发布于广东
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商务英语阅读Unit 12 Service Economy.ppt

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(Paras.1-4)HowWal-MartbecomesthemightiestcooperationinAmerica.(Paras.5-8)ExplainingwhyAmerica’seconomicfocusswitchedfrommanufacturingtoservice.(Paras.9-12)Thechangesoftheeconomicswitchhavebrought.(Paras.13-16)Whatmanufacturingindustrydidwhenfacingtheeconomicswitch.PartⅠGeneralstatement(Para1)Thetimethattheeconomicfocusshiftingfrommassproductionomasscustomizationiscoming.PartⅡInterviewwiththeeconomist.(Rest)Masscustomizationstillalowlevelservice.Whatleadtothefailureofmasscustomization.Thereasonwhyitishardtocustomize.Goodexample(ProgressiveInsurance).Advicetocustomers.CollaborativeCustomization:ConsumerandproducerengageinadialoguetodeterminecustomerrequirementsComputers,clothingandfootwear,furniture,someservicesAdaptiveCustomization:ProductisdesignedsothatuserscanalteritthemselvestofituniquerequirementsondifferentoccasionsHigh-endofficechairs,R7golfclub,certainelectronicdevicesCosmeticCustomization:ProductisuniqueinappearanceonlyCustomer’schosentextorimageonT-shirts,mousemats,baseballcaps,mugsetc.Alsocalled‘Personalization’TransparentCustomization:ProducerprovidescustomizedproductwithoutconsumerbeingnecessarilybeingawarethatithasbeencustomizedCanbeusedwhenconsumer’sneedsarepredictableorcanbeeasilydeduced,andwhencustomersdonotwanttheirrequirementsrepeated.Example-repeatordersforcustomizedclothing,chemicalsBusinessEnglishReadingForeignLanguageTeachingandResearchPressBusinessEnglishReadingForeignLanguageTeachingandResearchPressBusinessEnglishReadingForeignLanguageTeachingandResearchPressBusinessEnglishReadingForeignLanguageTeachingandResearchPress高等学校英语拓展系列教程BusinessEnglishReading商务英语阅读Unit12ServiceEconomyContents11.Warmup2.TermStudy3.OutlineofTheTexts4