跨文化商务交际Chapter 8.ppt

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跨文化商务交际Chapter 8.ppt

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Chapter8

InterculturalManagement

1.CulturalFactorsinInternationalBusinessManagement1.1TheroleofcultureininternationalbusinessmanagementCasestudy:AtTandMCIvs.TelefonosdeMexicoSACulturalsensitivity/culturalempathy—anawarenessandhonestcaringaboutotherindividualsculture.Culturalawarenessenablesmanagerstodevelopappropriatepoliciesanddeterminehowtoplan,organize,lead,andcontrolinaspecificinternationalsetting.

1.2TypesoforganizationalcultureAcademyculture—highlyskilled,stableenvironment,e.g.universities,hospitals,largecorporationsBaseballculture—highlyprizedskills,fast-pacedhigh-riskorganizations,e.g.investmentbanking,advertisingClubculture—fitintothegroup,valueseniority,e.g.themilitary,lawfirmsFortressculture—massivereorganization,largeuncertaintywithopportunities,e.g.banks,largecarcompanies

1.3JointventurecultureCulturefulfillsthefollowingfunctionsinjointventures:1)Integration—ageneralconsensus2)Coordination—sharedvaluesandnorms3)Motivation—4)Identification—we-feeing

1.4TheinfluenceofnationalcultureNationalcultureisanimportantinfluenceonthedevelopmentofjointventures.Nationalculturaldifferencesarenotparamountfactorbutratheranextralimitingvariableinjointventuresuccess.Thedifferentlevelsofculture—individual,organizational,national—don’texistinisolation.

2.CorporateCultureDefinitionItisthewaythingsworkinacorporation.Ingeneralterms,itisthelook,thefeel,theatmosphereofanorganizationandpeoplewithinit.Itisbasedonone’sperceptionsandassumptionsofhowthingsgetdonewithinthatparticularorganization.

2.1UnderstandingcorporateculturesThecultureofanorganizationistypicallycreatedunconsciously,basedonthevaluesofthetopmanagementorthefoundersoftheorganization.(leader-centric)Culture’sinputsandoutputsInputs—feedbackfroms