商务英语口译第12章.pptVIP

第十二章经营管理Chapter12BusinessManagement第九章经营管理（BusinessManagement)Managementistheprocessofdesigningandmaintaininganenvironmentinwhichindividuals,workingtogetheringroups,efficientlyaccomplishselectedaims.1Thethreepointsofbeinganinterpreterrelevanttobusinessmanagement:(1)Backgroundknowledgeonbusinessmanagement(2)Bearinmindthebusinesstermsasmanyaspossible(3)Cross-culturalawareness.2VocabularyWorkCross-functionalteams:跨部门小组Informalnetworks:非正式网络Day-to-dayoperations:日常经营Classichierarchies:等级制管理Technology-drivenindustries:技术驱动产业Innovation-drivencompanies：创新驱动型产业Benchmarks:基准Self-controllingsystems:自我控制系统Organizationstructure：组织结构Linear，functionalstructures：线性的职能性结构Thegrossprofitmargin:总的毛利率VocabularyWorkAmarket-drivenway:市场驱动方式Technologygap:技术差距Pointsofdifferentiation:分化点施政报告：PolicyAddress民意调查：publicopinionpolls改善民生：improvepeople’slivelihood修订上市原则：amendthelistingrules建立共识：reachaconsensus电子政府服务：e-Governmentservices商品期货市场：commodityfuturesmarket1境外投资业务：investmentbusinessoverseas2简化程序：streamlineprocedures3市场份额：marketshare4在联想的旗下：undertheLenovoflag5职业发展：professionaldevelopment6三个阶段的规划：three-phaseplan7赞助商：sponsor8VocabularyWorkSightInterpretation（1）HomeDepotInc.:家得宝Homeownership:私房业主Boostthestock：推动股票上涨Outlet:经销店建议：掌握经济中常用词汇SightInterpretation（2）030201品牌价值：BrandValue借助星巴克的光环：piggybackontheStarbucksaurasponsor文化之门：culturalportalSentencesinFocus(E-C)Externalenvironment:外在因素Groupobjectives：集体目标Digitalknow-how:数字技术Lateralmanagementtechniques:横向管理方法Standardizedwidget:生产标准化Socialcapital：社会资本Patentrates：专利率Formalstructure：正规结构建议：经营管理学中的专业词汇应着重记忆。SentencesinFocus(C-E)企业目标：goalsoftheenterprise1个人目标：goalsofindividuals2信息沟通渠道：communicationchannels3正式组织：formalorganization4人才供应：supplyoftalent5创造型思维：asynonymforbrainpower6人才短缺：talentshortage7奖励结构：arewardstr