新未来大学英语 视听说教程3A（智慧版）教案VLS_3A_U4_Keys_and_Scripts.pdf

VLSBOOK3A

UNIT4LET’STALKBUSINESS

EXPERIENCETHEWORLD

LISTENING1

1.Answers

125

2.Answers

1.A2.B3.B

3.Answers

1)publicrelations

2)reputation

3)onlinecontent

4)imagination

5)digitallearningcenter

6)earnedmedia

Scripts

Interviewer:Today,I’mspeakingwithJulesDonneroftheDonnerPRAgency.Mr.Donner,

whatisPR?

Donner:PRstandsforpublicrelations.Ourjobistopresentabusiness,person,or

institutioninawaythathelpsthepublicformafavorableopinionaboutthem.

Interviewer:Thatsoundslikeadvertising.

Donner:Itdoes,butthedifferenceisthatPRisnotconcernedwithdirectlysellinga

product;it’sabouttellingastorytoenhancethepublicreputationofaclientor

theirbrand.

Interviewer:Isee.Andhowdoyoudothat?

Donner:Therearemanyways.Forexample,workingwiththepress,creatingonline

content,orevenwritingspeechesfortheclient’sspokespeople.PRstorytelling

canhighlightpositivecontributions,innovations,orcharityworkinawaythat

capturesthepublicimaginationandwinstheiradmiration.

Interviewer:CouldyougiveusanexampleofthiskindofPRstorytelling?

Donner:Sure.Forexample,electronicsmanufacturerSamsungteamedupwiththeBritish

MuseuminLondontocreatea100%freedigitallearningcenterforchildren.The

centerfeaturesstate-of-the-arttechnologyandrunsmanyfreeschoolprograms

everyyear.

Interviewer:Thatsoundsgreat!

Donner:Indeed.Byputtingtheirmoneyintosomethingofsuchhighvalue,whichis

easilyaccessibletosomanypeople,Samsungwonmultipleindustryawardsand

attractedalotofearnedmedia.

Interviewer:Earnedmedia?Whatisthat?