新未来大学英语 视听说教程3A（智慧版）3AU5.pptx

CreatingopportunitiesUnit5新未来大学英语视听说教程3ALEARNING

OBJECTIVESAfterlearningthisunit,youwillbeableto:?improveyourinnovationskillsidentifyemotivelanguageusedforpersuasivepurposesthinkincreativewaysofferideastopreserveandreviveculturalheritagepresentadevelopmentproposalforaninnovativeproductmakeapitch

山重水复疑无路，柳暗花明又一村。——陆游（宋）Mountainsmultiply,streamsdoubleback–Idoubtthereisevenaroad;willowsclusterdarkly,blossomsshine–anothervillageahead!–LuYou(SongDynasty)Creativityisintelligencehavingfun.–AlbertEinstein(U.S.)

GetonboardExperiencetheworldUnderstandtheworldOvertoyouFurtherlistening12345Contents

GetonboardThinkofacreativeideayouknowabout,whichcanbeaninventionoratechnologicalbreakthrough.Workinpairsanddiscussthequestions.1.Whatwastheidea?2.Howdidtheideacomeintobeing?3.Whatinfluencedidtheideahave?4.Whydoyouthinktheideawascreative?A:AgreatinventionthatIuseeverydayisthemicrowaveoven.Thisinventionmakesfoodpreparationmucheasier.B:That’strue.Withamicrowaveoven,peoplecanheatupandcookfoodmuchquickerthanbefore.Buthowdidtheideacomeintobeing?A:IknowthattheideastartedasearlyasduringWWIIandwasinspiredbyradartechnology…

Referenceanswers1.Theideawasmakingareallyweakadhesivethatwouldallowyoutostickasmallpieceofnotepaperonapageofabookwithoutitfallingoutormakingamessonthebook.ThisideaeventuallymadePost-itnotespossible.2.Theideabeganin1968whenDr.SpencerSilver,aseniorchemistatthe3MCompany,wasdoingresearchonadhesives.Hewantedastrongone,butheaccidentallydiscoveredaveryweakone.Hethoughtitmightbeusefulbutwasn’tsurehow.Then,hiscolleagueArthurFrytoldhimaboutaproblemhewashaving.Frylovedtosinginachoir,andhealwaysputpiecesofpaperinhissongbooktomarkthesongstosingeachweek.Buttheywereju