《高级综合商务英语2》Unit Eleven Decision Making.ppt

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2025-04-17 发布于中国
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《高级综合商务英语2》Unit Eleven Decision Making.ppt

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UnitElevenDecisionMaking

Lead-in

Lead-inDiscussionEverydaywearefacedwithalotofdecisions.Decision-makingisalsooneofthecentralactivitiesinbusiness.Arrangethefollowingdecision-makingstepsintocorrectorder.Creatingalternatives.Implementadecision.Identifyingtheproblem.EvaluatingthealternativesDecidingonthebestsolution.Learningfromandreflectingonthedecision.

Lead-inDiscussion2.Haveyoueverpurchasedthingsonline,especiallyonBachelor’sDay(November11th)?Howlongdoyouusuallyspendinmakingyouronlinepurchasedecisions?Manyfactorscaninfluencepeople’spurchasedecisions:productofferings,price,distributionchannel,promotionactivities,andone’spersonality,purchasingpower,etc.Themorecomplextheabovefactorsare,thelongertimeittakestomakeadecision.

TextAICan’tThink!

StructuralAnalysisPara.MainTopics1Twitterizationhasledtoourinabilitytomakedecisions.2-6Manyexperimentshaveshownthatthemoreinformationpeopleget,thepoorerdecisiontheymaymake.7-14Accordingtodecisionscience,thereareseveralpatternsshowinghowtheflowofinformationaffectsdecisionmaking.15-18Suggestionshavebeengivenbyexpertsonhowtomakebetterdecisionswhenfacedwithoverloadedinformation.

PartIQuestionsaboutPartIQ1:ApartfromTwitter,areyoufamiliarwiththefollowingsocialmedia?

PartIQuestionsaboutPartIQ2:Howmanyhoursdoyouusuallyspendontheabovesocialmedia?Howdoyoufeel?Massiveinformationavailable;on-timedelivery....Wearebombardedwithinformationandsometimeswemayfeellost.

TheTwitterizationofourculturehasrevolutionizedourlives,butwithanunintendedconsequence—ouroverloadedbrainsfreezewhenwehavetomakedecisions.(Line1,Para.1)TheuseofTwitterandothersocialmediahasgreatlychangedourlife.However,ithasledtounexpectedconsequences---ourbrains,whichh