新编商务英语精读4unit.pptxVIP

Unit1Advertisementpre-readingactivities1Keylanguagepoints3Languageofadvertising5Readthetextanddiscussquestions2Difficultsentences4Readingone:

ReflectonsomeadsDiscussquestionsWhat’sthepurposeofadvertising?Whatarethefeaturesofads?Whatdoyouthinkmakesagoodad?Compareadvantagesdisadvantagesofvariousadvertisingmedia(p11)

QuestionsonP7PartI(Para.1)Introduction:ThecurrentsituationofadvertisinginBritainandNorthAmerica.PartII(Para.2~5)Differentformsofadvertising.1)(Para.2)Advertisementsinthenewspaper.Nationalnewspaper:specializedadvertising.Localpapers:thesaleofcarsandhouses.Freenewspapers:havingthehighestadvertising.

2)(Para.3)AdvertisementsonTVthroughradio.TV:themostpowerfulandpervasivetype.Independentchannels:havingcommercialbreaks.Radio:carryingsimilarcommercialadvertising.However,somestationscarrynoadvertising.3)(Para.4~5)Othermethodsofpromotion:leaflets,freesamples,telephoneshotsonstreet,storewindownotice,adsonbuses,taxies,insidetrains,sponsoringevents.PartIII(Para.6-8)Advertisingcontrolling.1)(Para.6)Timelimits.2)(Para.7)Lawschangedtopermitsomeservicestoadvertise.3)(Para.8)Advertisingiscontrolledbyallauthorities.

glossy:a.smoothandshinyglossymagazines:printedonhigh-qualityglossypaperwithmanyphotographscoloredillustrations(esp.fashionmagazines)gloss:n.brightnessorshineonasmoothsurface光泽、亮度e.g.Youcanseetheglossonherhair.

expendituren.theactofspendingorusingmoneye.g.expenditureofmoneyonweapons购买武器的开支n.theamountofmoneyspente.g.anexpenditureof$500onnewfurniture

channeln.awaybywhichnews,information,etc.maytravel（新闻、信息）传播途径e.g.Yourcomplaintmustbemadethroughtheproperchannels.n.aparticulartelevisionstatione.g.Whatsyourfavoritechannel?

4)schedule(1)n.aprogrammeofplannedeventse.g