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2025年商务英语客户旅程试题及答案
姓名：____________________
一、多项选择题（每题2分，共20题）
1.Acompanyisplanningtoexpanditsglobalmarket.Whichofthefollowingareimportantconsiderationsindevelopinganinternationalmarketingstrategy?
A.Culturaldifferences
B.Languagebarriers
C.Localcompetition
D.Economicfactors
2.Whatistheprimarygoalofasalescall?
A.Toinformtheclientaboutanewproduct
B.Toidentifycustomerneeds
C.Tonegotiatepricing
D.Alloftheabove
3.Inthecontextofcustomerservice,whatismeantbythetermcustomerjourney?
A.Theentireprocessofacustomersinteractionwithacompany
B.Theperiodbetweenacustomersfirstandlastpurchase
C.Thetimefrominitialcontacttopurchase
D.Thepost-purchasesupportandfeedbackphase
4.WhichofthefollowingisNOTacommonstageinthecustomerjourney?
A.Awareness
B.Consideration
C.Conversion
D.Loyalty
5.Howcanabusinessimproveitscustomerrelationshipmanagement(CRM)system?
A.Regularlyupdatingcustomerinformation
B.Providingpersonalizedrecommendations
C.Analyzingcustomerdataforinsights
D.Alloftheabove
6.WhichofthefollowingcommunicationchannelsisconsideredmosteffectiveforB2Brelationships?
A.Email
B.LinkedIn
C.Face-to-facemeetings
D.Socialmedia
7.Whensendinganemailtoapotentialclient,whichofthefollowingisanappropriateopeningsentence?
A.Dear[ClientsName],Ihopethisemailfindsyouwell.
B.Hi[ClientsName],Iwantedtofollowuponourpreviousconversation.
C.Iamwritingtointroducemyselfasyournewaccountmanager.
D.Inoticedthatyouarelookingfor[service/products],andIwantedtooffermyassistance.
8.WhichofthefollowingisNOTakeycomponentofacompellingbusinessproposal?
A.Clearobjectives
B.Detailedprojectplan
C.Listoftestimonials
D.Pricenegotiationstrategies
9.Whatistheprimarypurposeofabusinesspresentation?
A.Toshowcasethecompanysproductsorservices
B.Tobuildrapportwith
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