奢侈品品牌短视频脚本方案【视频脚本策划】【奢侈品营销】.pptxVIP

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HANDINHAND

YIETHNICEMBROIDERYSILVERWARE

TreatmentV5;

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YIETHNICSILVERWARE

Yiethnicsilverwareareartpiecescompletedbyboththecraftsmenandtime.

Frommelting,molding,tothedetailed

sculpting,everysteprequirescraftsmen’s

extremefocusanddedication,otherwiseitwillfallshort.However,relaxationtothecraftsmenisequallyimportant.Intheleisuretimes,the

?owerscent,sunlight,andmountainbreezes—theseelementsencouragethespiritualpowerofthecraftsmenfortheirperseverancein

completingtheworkofart,allowingthemtoturnthe?owoftimeintogracefulbut?rm

edges.Inhere,craftsman,LeGuShaRi,willshowusarhythmicbutrelaxedlifestyle.Letusenterhistime.;

YIETHNICEMBROIDERY

Yiethnicembroideryareinspiredbytheconversationbetweenthecraftsmenandnaturalspaces.Itisa

conversationabout“great”and“small”

InthemajesticsceneryofDaliangMountain,theelegant

AXiWuZhiMoappearstobesoinsigni?cant.Hereyesand

breathesfollowherneedlesandthreads,sewingthedelicateandbreath-takingpartofeveryscenery.The?owers,the

sheephorn,thesun,thewaves,everythingshesees,sewsandfeels,isthelovethatnatureexpresses.;

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Deliverables;

HandinHand

2-mindocumentary

在这条影片中，我们希望通过对于银饰与彝绣的制作流程的忠实纪录，将观众带领到大凉山的“时空”中，一起感受彝族传承已久的美学。

（分镜中的参考图片均拍摄于勘景中）

Inthisdocumentary,wewishtorecordthemakingprocessofYiethnicsilverwareandembroidery,bringtheaudiencealongintothetime-spaceofDaliangMountainto

embracethelong-inheritedbeautyoftheYiethnic.

(Storyboardreferencepictureswereshotduringlocationscout);

Scene2Shot3

勒古沙日进入到“另一个”时间中（我们用不同的镜头颜色来表示他的专注与放松的时间。）LeGuShaRienters“anothertime”(weuse

di?erentcolorstoexpresshisfocusedtimeandleisuretime);

Scene3Shot1-10

勒古沙日展示银饰制作的各个流程（图中仅为“塑