全文可编辑-Brand KPIs for iced tea BraTee in Germany-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforicedtea:BraTeeinGermany

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonBraTee’sperformanceintheicedteamarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

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Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

59%ofBraTeeconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•BraTee’sbrandingresonatesmorewithGenZ

•BraTeegenerallyappealstomenmorethanwomen•AmongBraTeeenthusiasts,37%fallunderthehigh-

incomecategory

•Consumerswanttheiricedteabrandstohavehighvalue,coolness,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?•BraTeerankstenthinawarenesswithintheicedteamarket

•ThepopularityratingofBraTeeis32%

•BraTeerankseighthinconsumption

•Intermsofloyalty,BraTeeisoutsidetheTop10inGermany

•BraTeehasascoreof