全文可编辑-Brand KPIs for ice cream Tucky Tucky in Mexico-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforicecream:TuckyTuckyinMexico

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonTuckyTucky’sperformanceintheicecreammarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

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Notes:Forthisreport“Usage”indicatesthespecific“Consumption”

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

80%ofTuckyTuckyconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•TuckyTucky’sbrandingresonatesmorewithGenZ•TuckyTuckygenerallyappealstowomenandmen

equally

•AmongTuckyTuckyenthusiasts,28%fallunderthehigh-incomecategory

•Consumerswanttheiricecreambrandstohaveauthenticity,coolness,andreliability

Howdoesthebrandperforminthemarket?

•TuckyTuckyranksoutsidetheTop10inawarenesswithintheicecreammarket

•ThepopularityratingofTuckyTuckyis22%

•TuckyTuckyranksoutsidetheTop10inconsumption•Intermsofloyalty,Tu