全文可编辑-Brand KPIs for iced tea AriZona in the United States-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforicedtea:AriZonaintheUnitedStates

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonAriZona’sperformanceintheicedteamarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

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Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

88%ofAriZonaconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•AriZona’sbrandingresonateswithGenZsimilarlytootherbrandsintheindustry

•AriZonagenerallyappealstomenmorethanwomen•AmongAriZonaenthusiasts,28%fallunderthehigh-

incomecategory

•Consumerswanttheiricedteabrandstohaveauthenticity,highvalue,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?

•AriZonaranksthirdinawarenesswithintheicedteamarket

•ThepopularityratingofAriZonais59%

•AriZonarankssecondinconsumption

•Intermsofloyalty,AriZon